The Name of the Game is 'Pivot' with Marianne Cursetjee

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Marianne Cursetjee, CEO and Co-founder of Alibi Cannabis, joins Guillermo to discuss the challenges of securing land, navigating regulations, and the importance of a focused cannabis business model. Marianne emphasizes the need for federal legalization, improved access to banking, and strategic cultivation practices. The episode concludes with a discussion on industry collaboration, quality standards, and the future potential of the cannabis market.

“We have to remember that we’re at the very beginning of this industry; nobody has ever done what we are doing. And, of course, there’s going to be mistakes, and there’s going to be learning opportunities. But the name of the game is pivot. You’ve got to try things, be willing to be flexible and to understand the market and be able to pivot when things change.”
Marianne Cursetjee, CEO and Co-founder of Alibi Cannabis

Listen and Learn

Securing land and property for cannabis cultivation
Business model focused on cultivation
Challenges of starting a cannabis business and obtaining financing
Impact of taxation on cannabis businesses
Interstate commerce and its potential impact on the cannabis market
Regulatory challenges in the hemp market
Collaboration and flexibility in the cannabis and hemp industries
Consumer-focused approach and product quality in the cannabis industry

Episode Resources

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