Marianne Cursetjee, CEO and Co-founder of Alibi Cannabis, joins Guillermo to discuss the challenges of securing land, navigating regulations, and the importance of a focused cannabis business model. Marianne emphasizes the need for federal legalization, improved access to banking, and strategic cultivation practices. The episode concludes with a discussion on industry collaboration, quality standards, and the future potential of the cannabis market.
“We have to remember that we’re at the very beginning of this industry; nobody has ever done what we are doing. And, of course, there’s going to be mistakes, and there’s going to be learning opportunities. But the name of the game is pivot. You’ve got to try things, be willing to be flexible and to understand the market and be able to pivot when things change.”
Marianne Cursetjee, CEO and Co-founder of Alibi Cannabis
Listen and Learn
- Securing land and property for cannabis cultivation
- Business model focused on cultivation
- Challenges of starting a cannabis business and obtaining financing
- Impact of taxation on cannabis businesses
- Interstate commerce and its potential impact on the cannabis market
- Regulatory challenges in the hemp market
- Collaboration and flexibility in the cannabis and hemp industries
- Consumer-focused approach and product quality in the cannabis industry
Episode Resources
- Book a free consultation with Guillermo
- Email us to be a guest on the show
- Sign up for our newsletter
- Connect with Marianne Cursetjee on LinkedIn
- Check out Alibi Cannabis
Looking to accelerate the growth of your Cannabis business? Learn more about our Virtual CFO services for Cannabis businesses.
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