Cannabis Marketing Best Practices from Lisa Buffo

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Packed full of info, don’t miss this episode focused on all things cannabis marketing! Lisa Buffo, Founder and CEO of the Cannabis Marketing Association (CMA), shares her journey into the cannabis industry, the founding of CMA, and the critical role of storytelling in effective cannabis marketing. She and Guillermo delve into the nuances of cannabis marketing, strategies for overcoming stigma and misinformation about cannabis, and practical tips for enhancing marketing efforts in cannabis businesses.

“You must have a good story. If you have a good story and you pair it with a thoughtful strategy, then you can get the unicorn concept that everyone wants: virality and fast growth.”
Lisa Buffo, Founder and CEO, Cannabis Marketing Association

Listen and Learn

Importance of storytelling in cannabis marketing
Unique challenges and opportunities within the cannabis industry
Role of the Cannabis Marketing Association (CMA) in supporting marketers
Strategies for overcoming stigma and misinformation about cannabis
The significance of data-driven marketing and aligning strategies with business goals
Current state of marketing budgets and resource allocation in the cannabis sector
Practical tips for enhancing marketing efforts in cannabis businesses
The collaborative nature of marketing between businesses and professionals
Regulatory challenges and compliance in cannabis marketing
Insights on choosing the right marketing service provider in the cannabis industry

Episode Resources

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