The Highs of Vertical Integration in a Mature Market

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Visionary Cannabis CEO and Co-founder of Left Coast Holdings, Willie McKenzie joins Guillermo to discuss cannabis vertical integration, emphasizing the importance of values, policy, and a professional team in the industry. The episode also explores the complexities of tax regulations, the potential rescheduling of cannabis, and the formation of a mastermind community for operators to share knowledge and advocate for industry interests. The conversation concludes with regulatory issues between the hemp and cannabis markets.

“I am passionate about outdoor cultivation; it’s my favorite part of the industry. I love the farms, and I love seeing the plants grow.”
Willie McKenzie, CEO, Left Coast Holdings

Listen and Learn

Willie McKenzie’s journey from the legacy market in California to the regulated market in Michigan
Challenges in the Michigan cannabis market
Importance of values and policy in the cannabis industry
Left Coast Holdings’ business model and cannabis vertical integration
Challenges faced in the Michigan cannabis market, including price compression and competition from the illicit market
Insights on the potential rescheduling of cannabis and tax regulations
Regulatory challenges surrounding the hemp industry and its impact on the regulated cannabis market

Episode Resources

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