The Secrets of Cannabis Branding with Phoebe Depree

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In this episode, Guillermo welcomes Phoebe Depree, Founder and CEO of Goddess Growers, who shares her journey into the cannabis industry and the creation of her brand. They discuss her business model, which involves licensing the brand to qualified manufacturers, and emphasizes the importance of retailer education. Phoebe highlights her unique product line of precisely dosed edibles designed for anxiety relief, incorporating THC, CBD, and a proprietary blend. The episode also covers market expansion, particularly in Ohio, and the potential impact of policy changes on the cannabis industry.

“At the end of the day, cannabis is really a medicine, and it should be treated as such with caution, care, and education.”
Phoebe Depree, Founder and CEO of Goddess Growers

Listen and Learn

Business model of Goddess Growers, including licensing, cannabis branding, and product distribution
Unique product line of precisely dosed edibles targeting anxiety and stress relief
Formulation process emphasizing minor cannabinoids, terpenes, and flavonoids
Market focus on the medical market in Ohio transitioning to adult use
Importance of education and caution in the cannabis industry
Potential impact of policy changes, such as the rescheduling of cannabis
Optimism about the industry’s future and ongoing progress in policy changes

Episode Resources

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