Professional Profile

As the Marketing Director at Anders, Lindsay is responsible for implementing the marketing strategy at the firm. She has raised the firm’s profile by establishing and growing an online presence through content creation, promotion, and advertising. In her role, Lindsay focuses on brand management, niche development, business development strategies, and online marketing. She is passionate about working with the firm’s industry groups on developing their marketing plans to grow their practice. Throughout Lindsay’s career at Anders, she has transitioned from a marketing generalist to a technology-driven marketer, embracing today’s highly integrated world of technology and marketing. By combining user analytics and creativity, she is able to implement sustainable growth strategies through traditional and digital marketing tactics. With an eye on the future, Lindsay enjoys finding fresh and interesting ways to grow the Anders brand.

Education & Certification

• B.B.A., Marketing and Management, McKendree University, Lebanon, IL

Professional Organizations

• Association for Accounting Marketing
  • Website Committee (2018-2020)
  • Conference Planning Committee (2013-2014)
  • AAM-MAA Committee Chair (2014)
• Leading Edge Alliance (LEA)
  • Chair, Marketing Steering Committee
  • Member, Marketing Special Interest Group
• St. Louis Chapter Healthcare Financial Management Association (HFMA)
  • Newsletter Committee Chair (2012-2016)