May 14, 2020

Anders Launches Redesigned Website with Better User Experience

Anders has launched a newly redesigned website, focused on the user experience. The Anders website maintains the same domain, http://anderscpa.com, but offers an updated design with simplified navigation for visitors.

Lindsay L. Suelmann, Marketing Director, led the redesign, explaining that, “Our main goal with redesigning our site was to better interact with clients and prospects. We were looking for the best way to provide them with the information they need, when and where they need it. Anders has a rich culture of thought leadership and we want to get that in the hands of our audience in order to help them move forward. We are excited for the capabilities of this new site through the use of the latest technology.”

Anders partnered with St. Louis-based agency Integrity Web Consulting on the redesign and Barlow Productions on custom photography. The site offers a variety of upgrades to improve the user experience, including a limited number of pages with expanded scroll depth, allowing visitors to find what they need on one page without visiting multiple pages. Custom photography gives users a look into our culture and the individuals they could work with at Anders.

With weekly blog posts and thought leadership posted on the Anders website, the new site offers an Insights hub where readers can find valuable insights by filtering by desired service, industry or content category for easy navigation.

As the firm continues to strategically expand into non-traditional accounting services to better serve clients, the new website design accounts for this with services segmented into Advisory, Audit and Assurance and Tax.

To help individuals and businesses navigate the CARES Act and other COVID-19 relief initiatives, the new website highlights the firm’s COVID-19 Resource Center. With visits to our site and the COVID-19 Resource Center increased during this time, it’s more important than ever to have a user-friendly design to enable visitors to find the COVID-19 related insights they need quickly and from any page on the site.

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