Lindsay L. Suelmann

Strategic Growth Director

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Specialties

Digital Marketing Plans
Brand Management
CRM Strategies
Digital Lead Generation
Communication Strategies
Industry Marketing Plans
Content Marketing
Media Relations

Professional Profile

As the Strategic Growth Director at Anders, Lindsay is responsible for creating and implementing the marketing strategy at the firm. She has raised the firm’s profile by establishing and growing an online presence through content creation, promotion, and advertising. In her role, Lindsay focuses on brand management, niche development, business development strategies, and online marketing. She is passionate about working with the firm’s industry groups on developing their marketing plans to grow their practice. Throughout Lindsay’s career at Anders, she has transitioned from a marketing generalist to a technology-driven director of strategic growth, embracing today’s highly integrated world of technology and marketing. By combining user analytics and creativity, she is able to implement sustainable growth strategies through traditional and digital marketing tactics. With an eye on the future, Lindsay enjoys finding fresh and interesting ways to grow the Anders brand.

Joined the firm in 2007

Education & Certifications

B.B.A., Marketing and Management, McKendree University, Lebanon, IL

Professional Organizations

Association for Accounting Marketing
- Peer Circle Leader
- Summit Content Chair (2023)
- Summit Marketing Sub-Committee (2022)
- Website Committee (2018-2020)
- Conference Planning Committee (2013-2014)
- AAM-MAA Committee Chair (2014)
Leading Edge Alliance (LEA) Global
- Chair, Marketing Steering Committee
- Member, Marketing Special Interest Group
Client Experience for Professional Services (CXPS)
- Member
St. Louis Chapter Healthcare Financial Management Association (HFMA)
- Newsletter Committee Chair (2012-2016)

Community Leadership

St. Catherine Laboure
- Marquis Club
- Youth Sports Coach

Awards

Marketing Achievement Award – Best New Website, Association for Accounting Marketing (2021)
Marketing Achievement Award – Best SEO Campaign, Association for Accounting Marketing (2017)
Follmer Bronze Merit Award, St. Louis Chapter HFMA (2015)
New Member of the Year, St. Louis Chapter HFMA (2012)