Lindsay L. Suelmann's Professional Profile

As the Anders marketing manager, Lindsay started the firm’s digital marketing efforts and continues to manage and enhance them. This includes expanding the Anders online presence through social media strategies, search engine marketing and search engine optimization. She also tackles more traditional marketing initiatives, including brand management, niche development, communications and advertising. Lindsay also serves as the liaison and organizer of the Anders Young Professionals Group.

Firm Info

  • Joined in 2007
  • Promoted to marketing communications specialist in 2010
  • Promoted to marketing manager in 2014

Specialties

  • Online Marketing Plans
  • Digital Marketing
  • Brand Management
  • Social Media Marketing
  • Professional Services Marketing
  • PPC Advertising
  • Website Management
  • Media Relations

Education & Certification

  • B.B.A., Marketing and Management, McKendree University, Lebanon, Illinois

Professional Organizations

  • Association for Accounting Marketing
    • Conference Planning Committee (2013-2014)
    • AAM-MAA Committee Chair (2014)
    • Member
  • St. Louis Chapter Healthcare Financial Management Association (HFMA)
    • Newsletter Committee Chair (2012-2016)
    • Member
  • Leading Edge Alliance (LEA)
    • Young Professionals Steering Committee
    • Member, 2013 EDGE Awards Task Force
    • Marketing Special Interest Group Member

Community Leadership

  • Arthritis Foundation of Eastern Missouri
    • Jingle Bell Run Committee Member (2009-2011)

Awards

  • New Member of the Year, St. Louis Chapter HFMA (2012)
  • Follmer Bronze Merit Award, St. Louis Chapter HFMA (2015)

Publications

  • Membership Voice, The AAM Minute May 2015
  • AAM Leadership Update, AAM-MAA Call for Entries Now Open, March 2014
  • Quoted in Accounting Today, Do You Exist Online?, February 2013

Presentations

  • Utilizing Social Media to Market Your Practice and Manage Your Online Reputation
    • Illinois Critical Access Hospital Network (ICAHN) Bootcamp, April 2016
  • Social Media: Anders Style
    • Anders Business Development Forum, July 2014
  • Social Media for CPA Firms
    • LEA Global Conference, International Tax SIG, October 2013
  • Basics of Blogging
    • Professional Womens Alliance (PWA), November 2012