Lindsay L. Suelmann's Professional Profile

As the Marketing Director at Anders, Lindsay is responsible for implementing the marketing strategy at the firm. She has raised the firm’s profile by establishing and growing an online marketing strategy through content creation, promotion and advertising. In her role, Lindsay focuses on brand management, niche development, business development strategies and online marketing. She is passionate about working with the firm’s industry groups on developing their marketing strategies to grow their practice. With an eye on the future, Lindsay is always finding fresh and interesting ways to grow the Anders brand.

Firm Info

  • Joined in 2007
  • Promoted to marketing communications specialist in 2010
  • Promoted to marketing manager in 2014
  • Promoted to senior marketing manager in 2017
  • Promoted to marketing director in 2019

Specialties

  • Online Marketing Plans
  • Digital Marketing
  • Brand Management
  • Social Media Marketing
  • Professional Services Marketing
  • Niche Development
  • Content Marketing
  • Media Relations

Education & Certification

  • B.B.A., Marketing and Management, McKendree University, Lebanon, Illinois

Professional Organizations

  • Association for Accounting Marketing
    • Website Committee (2018-present)
    • Member
    • Conference Planning Committee (2013-2014)
    • AAM-MAA Committee Chair (2014)
  • St. Louis Chapter Healthcare Financial Management Association (HFMA)
    • Newsletter Committee Chair (2012-2016)
    • Member
  • Leading Edge Alliance (LEA)
    • Young Professionals Steering Committee
    • Member, Marketing Special Interest Group
    • Member, EDGE Awards Task Force
    • Member, Manufacturing Survey Task Force

Leadership Activities

  • Anders Young Professional Group
    • Marketing Liaison

Awards

  • Marketing Achievement Award - Best SEO Campaign, Association for Accounting Marketing
  • Follmer Bronze Merit Award, St. Louis Chapter HFMA (2015)
  • New Member of the Year, St. Louis Chapter HFMA (2012)

Publications

  • Membership Voice, The AAM Minute May 2015
  • AAM Leadership Update, AAM-MAA Call for Entries Now Open, March 2014
  • Quoted in Accounting Today, Do You Exist Online?, February 2013