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August 24, 2021

St. Louis Inno Partnership: How Startups Can Attract the Right Investors

Following a tumultuous 2020, more and more investors are looking to invest capital in startups and entrepreneurs they believe will grow and thrive in the long run. To take advantage of these opportunities, there are a number of ways startups can prepare themselves to find and attract the right investors to inject capital and wisdom into their growing business. Beth Schulte, CPA, MBA, Principal and Director + Outsourced CFO at Anders shares her insight and advice for startups looking to capital raise in the St. Louis Business Journal’s St. Louis Inno platform.

Anders is a proud founding partner of St. Louis Inno, a digital media platform that will serve as the region’s portal for news, profiles and insight into the region’s burgeoning innovation ecosystem. Learn more about St. Louis Inno.

One of the first questions Beth asks entrepreneurs seeking investors is, “What type of capital do you want?” In the article, Beth asks, “Is your business at a point where you have achieved success to interest investors? Consider whether you want to raise money in the form of equity, via preferred stock, or in the form of a convertible security such as convertible notes or SAFEs. It’s important to be aware of what appeals to investors. For example, a SAFE may be more attractive to a West Coast investor, while a Midwest VC could be open to other options.”

Read more of Beth’s article, Now is the time to capital raise: Here’s how startups can cash in.

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About Beth Schulte

As a principal and director of the outsourced CFO practice at Anders, Beth Schulte helps businesses gain a deeper understanding of their current and projected financial condition. She has over 30 years of experience providing high-level accounting and financial analysis to businesses from early-stage startups to large, publicly-traded companies.

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