Senior Director of Growth Marketing
Anders is a leading, growing financial services advisory firm headquartered in St Louis, Missouri that offers various services to small and mid-market businesses with specialty advisory practices serving hospitals, physician practices, law firms, creative agencies and more. The firm’s services include tax, accounting, audit, technology, talent recruiting, business valuation, and a virtual CFO advisory practice.
To achieve its ambitious growth goal of doubling revenues over the next 5 years, Anders is seeking a Senior Director of Growth Marketing.
In this role, you will build the team and develop and implement growth marketing plans to accelerate demand generation among service lines and key vertical industry segments (ie. real estate, construction, law, digital agencies, cannabis, transportation, banking, etc.). Working closely in partnership with the Director of Brand Marketing and the Managing Director of Marketing, Business Development and the various heads of the service lines, you will be accountable for revenue growth targets, as well as leading growth indicators such as traffic, leads, conversion rates, and the associated ROI metrics for campaign evaluation.
The ideal candidate will be excited about working in a collaborative, growing firm with direct contact with partners, team members, and clients to expand the business through disciplined and aligned marketing plans and programs.
What You’ll Do:
Overall, you will develop and execute marketing strategies based on a data-driven approach, manage the growth marketing budget, oversee the growth marketing team, and report on marketing performance to senior leadership.
Demand Generation
- Build and optimize an integrated, multi-channel demand generation engine to drive high-quality leads and opportunities
- Partner with sales to understand key market sectors, buyer personas, and qualification criteria
- Collaborate with business leaders and business development to design and oversee the development of targeted campaigns leveraging digital, events, content, and other tactics
Metrics and Measurement
- Implement rigorous testing, measurement, and optimization to improve results
- Establish KPIs and dashboards to track and measure marketing performance
- Conduct regular reporting and reviews with company leadership
- Derive actionable insights to guide marketing planning and investment decisions
- Implement tools and processes for campaign attribution and funnel analysis
Content Strategy and Development
- Working closely with the Director of Brand, define an editorial strategy and calendar aligned to buyer journey stages and personas
- Ensure content is optimized for organic search and lead generation
Team Leadership and Development
- Hire, develop, and retain top marketing talent including a team of 5-7 managers dedicated to growth sectors, social media/email, digital analytics, marketing automation and talent acquisition
- Foster a data-driven, customer-centric, and collaborative culture
- Manage and mentor direct reports to achieve their goals and full potential
- Set clear team goals, expectations, and accountability
What We’re Looking For:
- A world-class performance marketer with experience and demonstrated success in professional services (accounting, banking/wealth management, consulting, law)
- Ability to think strategically and synthesize the complex into actionable plans
- Highly motivated to help the firm innovate, automate and grow
- An inspiring leader with outstanding team building, organization, and communication skills
- A positive outlook with an initiative-taking nature and a high degree of professionalism
Your Qualifications:
- 8+ years B2B marketing experience in high-growth environments, professional services strongly preferred
- 5+ years successfully managing demand generation and revenue marketing
- Deep expertise in performance marketing, including lead generation, SEO/SEM, content strategy, and integrated omnichannel (digital and traditional) campaigns
- Proficiency in HubSpot CRM and related tools is required
- Strong analytical and problem-solving skills
- Exceptional communication and presentation abilities
- Proven track record of building and leading high-performing teams
- Experience marketing complex solutions to enterprise customers
- Bachelor’s degree required; MBA strongly preferred
The stated pay scale reflects the range that Anders reasonably expects to pay for this position. The actual pay rate for this position will be dependent on a variety of factors, including an applicant’s years of experience, unique skills and abilities, education, alignment with similar internal candidates, marketplace factors, other requirements for the position, and firm business practices.
Why You’ll Love Working Here:
At Anders, taking care of our employees is a top priority. Our welcoming and collaborative culture will make you feel like a part of the team from day one. From professional development opportunities to benefits that directly impact mental, physical and financial wellness, Anders offers unique incentives that enrich your life and facilitate growth, including our Work Flex program which gives you the opportunity to work at our Chesterfield office, our Downtown St. Louis office, adopt a hybrid approach or even switch between these options as you prefer. Learn more about our full benefit offerings and Work Flex program at our Life at Anders page: https://anderscpa.com/careers/
All applicants for this position must be authorized to work in the United States now and in the future without requiring sponsorship.
For over 55 years, Anders has delivered full-service accounting, tax, audit and advisory services to growth-oriented companies, organizations and individuals. Every day, our partners and staff serve as a catalyst for those striving to achieve their highest potential and carry this mentality on to our clients and community. Ranked #74 on Accounting Today’s List of Top Accounting Firms and continually named a Top Workplace, Anders is a member firm of LEA Global, one of the largest international associations of independent accounting firms. For more information on Anders, visit anderscpa.com and follow us on Facebook, LinkedIn, Instagram and Twitter: @AndersCPA
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