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KPIs for Personal Injury Law Firms: A Data-Driven Approach to Growth

When it comes to managing finances strategically, contingent-fee law firms face a diverse set of challenges compared to firms that use hourly or flat-rate billing. Personal injury firms, particularly those that specialize in complex, lengthy cases, need to take special care with their cash flow management, expense management and long-term financial planning.

For example:

  • Cash flow management: Contingent-fee law firms, especially those that specialize in complex, lengthy case types – such as med mal – often need to keep their cash reserves on the higher end of the recommended spectrum (we suggest 10-30% annual revenue as a rule of thumb).  Using historical data about average case value and average case length, together with real-time updates, it’s possible to keep cash trending positive.
  • Expense management: While contingent-fee professionals don’t need to track their hourly work, they do need to be meticulous about tracking pre-paid case expenses, or they risk leaking profit.
  • Capacity of professional staff: Are your attorneys and paralegals staff working at capacity or do they need more matters to handle? Could you streamline your workflow and increase firm productivity by better leveraging your junior staff? Do you have enough staff to support growth plans or do you need to hire? Tracking production metrics will allow you to answer those questions with data.
  • Long-term financial planning: Budgeting and forecasting will be key to a stable path to growth for a contingent fee firm. An accurate forecast will require keeping a close watch on your pipeline of matters, from the time a prospect makes an inquiry to the signing of engagements.

At its core, these issues are all addressed by our philosophy: Profit-Focused Accounting.  A system we created – and have used with clients for over 20 years – it’s designed to help firms accomplish their financial goals by breaking down revenue into financial and non-financial drivers: elements of the business that are controllable.

Once you know your drivers, instead of chasing an abstract revenue number, you work towards doing the things that add up to your goal: We call this pulling “levers.”

If you want to know how to take a profit-focused approach to your finances, in a contingent-fee environment, sign up for our monthly legal newsletter and be the first to know when our free booklet, Personal Injury Law Firms: KPIs to Help Your Firm Flourish, is available.

You can also check out our virtual CFO services for law firms or schedule a consultation below.

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Our firm provides this information for general educational guidance only and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Podcasts posted by Anders CPAs + Advisors are not intended to be used and cannot be used by any individual or business, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided "as is," with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose. Please note that some content may be generated using artificial intelligence and is intended for educational and informational purposes only. In no way does listening, reading, emailing or interacting on social media with our content establish a professional relationship.

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