But Who's Counting? Podcast: Transforming Public Media to Serve Modern Audiences with Amy Shaw of Nine PBS - Anders

But Who’s Counting? Podcast: Transforming Public Media to Serve Modern Audiences with Amy Shaw of Nine PBS

August 15, 2024

| Hosted by Dave Hartley & Missy Kelley

How does a 70-year-old PBS station evolve new approaches to public media to remain relevant and impactful even as the media environment around it changes? Through innovative new approaches and a commitment to its community. Nine PBS is a St. Louis cornerstone with a long history of adapting to fit the changing times, and that constant evolution helped it become the most watched PBS station in the country, as a percentage of households watching.

But Who’s Counting? hosts Dave Hartley and Missy Kelley chatted with Amy Shaw, President and CEO of Nine PBS, about the remarkable journey of public media in St. Louis. Amy shared the origins of Nine PBS, highlighted the pioneering St. Louis Plan and discussed the significance of her journey to becoming the first female President and CEO of the station. The conversation also covered:

How Nine PBS built a financially healthy not-for-profit
Human-centered leadership approaches all businesses can learn from
Why the station refused to downsize staff during the pandemic
The history behind how PBS became a powerhouse of community, content and connection
How Nine PBS found success on social media and the gap they fill

We are not just doing things that are human and interesting and community-based, we’re also finding ways to make it sustainable at the same time. – Amy Shaw

Watch the Episode on YouTube

Resources to Count on

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