How Creative Agencies Are Thriving in a Tough Market — Insights from Three Agency CEOs
Date
December 10, 2025
Type
Webinar
The creative industry is shifting fast — tighter budgets, rapid AI adoption, and growing pressure on sales and marketing have many agencies rethinking how they operate. But some firms are still finding ways to grow.
Join moderator Jamie Nau, Virtual CFO at Anders and long-time advisor to creative agencies, for a candid discussion with three agency leaders who are outperforming the industry even in challenging conditions:
Josh Eaton, CEO, Reaktiv Mike Morse, President, Lucid Advertising Matthew Jordan, Chief Creative Officer, Artefact Group
Together, they’ll share what’s actually working right now — from smarter operational decisions to AI-enabled workflows to sales and marketing strategies that drive the needle.
You’ll learn: -How leading agencies are using AI to enhance efficiency without losing creative quality -Sales and marketing tactics that are delivering results in 2025 -Operational and leadership strategies that help agencies stay profitable -Real-world advice during a live Q&A with our CEO panel
As a trusted partner to creative agencies nationwide, Anders will guide the conversation toward the challenges you’re facing and the strategies that can help you move forward with confidence.
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