Why Half Your Marketing Budget Feels Wasted (And How to Fix It) with Jeff Greenfield
| Hosted by Jody Grunden & Jamie Nau
The Creative Agency Success Show: Episode 152
When leads feel inconsistent and results do not match the spend, the problem is rarely effort.
The problem is visibility, measurement, and knowing what actually drives growth. In this episode, Jeff Greenfield, CEO of Provalytics, breaks down why so many service-based businesses feel like half their marketing budget is wasted. You hear clear explanations around marketing measurement, attribution, GA4 limits, impressions versus clicks, full-funnel marketing, privacy-driven data loss, AI-driven buyer journeys, and how attention, awareness, and timing impact revenue. The focus stays on fixing what feels broken so your marketing spend works harder.
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