MedTech Marketing to Drive Agency Growth with Rachel Knutton

Med Tech Marketing with Rachel Knutton

July 29, 2026

| Hosted by Jamie Nau

The Creative Agency Success Show: Episode 162

Most agency owners say they serve everyone. The ones building real, sustainable profit say the opposite.

In this episode, Rachel Knutton, CEO and Founder of Alluvia Studio, shares how she built a thriving niche agency in one of the most regulated and complex industries in the world: MedTech. You’ll hear how her background inside hospital C-suites, operating rooms, and medical device sales became the foundation of everything her agency does today. Rachel also covers her conference strategy for LSI Life Science Intelligence events, how she built a referral network with investors and strategic partners, and why core values like Joy and Continuous Improvement are two of her most powerful business tools.

Key takeaways:

Deep industry experience. Rachel Knutton built Alluvia Studio on firsthand knowledge of hospital systems.
Niching in a highly regulated industry. MedTech marketing requires understanding regulatory issues, reimbursement systems, and payer complexity.
Conference strategy is a long game worth playing. Sit in sessions and generate media assets through sponsorships.
Your best referral sources may not be your current clients. Most valuable relationships at industry events.
Pitch deck expertise in the MedTech space. Ability to simplify complex data clearly.

If your agency is still trying to be everything to everyone, this episode is your wake-up call. Watch the full episode of Med Tech Marketing with Rachel Knutton.

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