Adapt or Fall Behind: Business Growth Strategies with Rachel Ody

Adapt or Fall Behind: The New Rules of Business Growth with Rachel Ody

July 1, 2026

| Hosted by Jamie Nau

The Creative Agency Success Show: Episode 160

The rules of business growth are changing faster than ever. The businesses that adapt will find new opportunities. The ones that resist change risk falling behind.

In this episode, Rachel Ody, Project Management Operations Consultant and Coach at Hello Rachel, talks about what it takes to grow a service-based business in today’s rapidly shifting environment. You’ll hear why the project management role is evolving beyond task execution, how AI and automation are squeezing project budgets and timelines, why value-based pricing, niching, and strategy are now the three non-negotiables for agency growth, and how businesses can close the growing talent gap when the traditional path to developing senior-level expertise no longer exists.

Key takeaways:

Project management is no longer just about getting tasks done. PMs now need to think and operate strategically.
There is a real counter-argument to the strategy-first approach. Some clients are overwhelmed by strategy and just need someone to execute well.
Simplicity may be the next competitive edge. a return to simplicity — and businesses that can offer clarity, connection.
AI needs a human operating system. Project managers are becoming the connective tissue of the business.
Value-based pricing, niching, and strategy. The three things separating growing agencies from struggling ones.

Your business is not going to grow by waiting for the market to stabilize. Watch the full episode of Adapt or Fall Behind: The New Rules of Business Growth with Rachel Ody.

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