Anders Startup Client Spotlight on Babyation
Each month, we offer our startup clients the opportunity to share their story and showcase their business in our Startup Newsletter. This month’s featured emerging company is the parent-tech startup, Babyation.
Name and company
Samantha Rudolph of Babyation
When did you start your business?
Although we had the idea in 2014, we officially launched the company in March 2015.
What inspired you to start your business?
My husband and I were on vacation when I read an article that detailed how outdated breast pumps were. Although I wasn’t yet a parent, my future flashed before my eyes, and I didn’t like what I saw. Luckily, I’m married to a very gifted engineer who was able to build something better.
What city are you based in?
We are proudly based in St. Louis, MO.
What is your product or service?
Babyation is a parent-tech company making better products for moms and dads, starting with a discreet breast pump.
What sets your product or service apart from the competition?
Life shouldn’t stop when it’s time to pump. That’s why we’ve created a breast pump that gives you control over when and where you use it.
What is the best business advice you ever received?
For every obstacle, there is a solution: over, under, around, or through.
Is there anything else you would like to share about your business?
We build more than just products—we build confidence. Because every parent should know, “You got this!”
What is your favorite thing to do outside of work?
We love hanging out with our son (and Chief Baby Officer!), Exton.
If people want to learn more about your startup, where should they go?
babyation.com or visit us on Instagram @babyation or on Facebook @getbabyation
If you would like your startup company to be considered for an Anders Startup Client Spotlight, please complete our questionnaire.