Donna Erbs's Professional Profile

Donna aligns the overall strategic vision with solid marketing plans to keep Anders at the forefront of creating the firm of the future. She has been instrumental in building the firm’s business development culture, including creating a program to provide young accountants with business savvy and marketing skills. She is a frequent speaker and author. Since joining Anders in 2004, she has been instrumental in raising the firm’s profile both regionally and nationally, and is very active in the Leading Edge Alliance.

Firm Info

  • Joined in 2004
  • Promoted to Chief Marketing Officer in 2015


  • Professional Services Marketing
  • Relationship Building
  • Mentoring Staff in Business Development
  • Pipeline Marketing
  • Creating Culture of Opportunity
  • Niche and Specialty Services Marketing

Education & Certification

  • M.S., Marketing, Webster University, St. Louis, Missouri
  • B.S., Journalism, Southern Illinois University, Carbondale, Illinois

Professional Organizations

  • Association for Accounting Marketing (AAM)
    • 2012 Marketer of the Year
  • Leading Edge Alliance (LEA)
    • Marketing Special Interest Group Member
    • Women's Initiative Special Interest Group Member
    • Guest Marketer at Global Conference in Paris 2017 and Dublin 2012
  • The Rainmaker Companies
    • Mastermind Group for Accounting Industry Member

Community Leadership

  • Downtown St. Louis Community Improvement District (CID)
    • Board Member, CEO Advisory Board
    • Co-Chair, Marketing Committee
  • Institute for Private Business/St. Louis University
    • Member
  • Professional Women’s Alliance
    • Past President / Board of Directors
    • Past Vice President, Fundraising Chair and Auction and Golf Committees
  • Nurses for Newborns
    • Past Board Member
  • Rung
    • Past Board Member

Leadership Activities

  • Anders Women’s Initiative Steering Committee
    • Founding Member


  • On the Edge of Innovation Award, Leading Edge Alliance (2017)
  • Most Influential Business Women, St. Louis Business Journal (2017)
  • Professional Women's Alliance Voices Award Winner (2015)
  • Marketer of the Year, Association for Accounting Marketing (2012)
  • Seven Marketing Awards from the Association of Accounting Marketing
  • Five Edge Awards for Innovation from the Leading Edge Alliance
  • Two Communication Awards from the International Association of Business Communicators


  • Always On Innovation, AAM Growth Strategies, 2017
  • Capstone Conversations, 2012
  • Marketing and Practice Development Training Programs, AAM Minute, 2012
  • Stuff for Money: The Initiative That Could, CPA Practice Management, 2010
  • Face it and Link In, PAHCOM, 2010
  • AAM MarketTrends ,“Member Voices” 2009


  • Mistmaking Can Catapult Your Career
    • Barry-Wehmiller Leadership Institute, February 2018
  • Think Building Relationships Instead of Networking
    • Bank of America for Women JAVA Talk, February 2017
  • Marketing's Role in Talent Recruitment and Retention
    • Association for Accounting Marketing, Minnesota Chapter, May 2017
    • Association for Accounting Marketing Summit, New Orleans, LA, May 2016
  • The Women's Market
    • LEA Global Conference, Miami, FL, October 2015
  • Developing Your Organization's Talent
    • LEA Global Conference, Miami, FL, October 2015
  • Identify Your Individual Brand
    • Discover Anders, July 2014
  • Association Impact: Maximizing Membership and ROI Potential
    • Anders Business Development Forum, June 2014
  • Speaker on Strategic Marketing Panel
    • National Association for Accounting Marketing Summit, Las Vegas, NV, June 2013
  • Accessing Women’s Buying Power
    • LEA Managing Partners Summit, Las Vegas, NV, January 2013
  • Young Professionals in the Role of Business Developer
    • LEA Global Conference, Dublin, October 2012
  • Niches: What Hot and What’s Not
    • Webinar, 2012