Donna M. Erbs's Professional Profile

By aligning overall vision with solid marketing initiatives, Donna works with Anders to create the firm of the future.  She has been instrumental in building the firm’s business development emphasis in what she describes as Mistmaking, including developing a program to provide young professionals with business savvy marketing skills. Since joining Anders in 2004, she has continually raised the firm’s profile locally, regionally and nationally through Best Places to Work, Top Workplaces, Firms to Watch, Best of the Best and other recognitions for innovation and culture.  She is most proud of recent recognition as a Top Accounting Firm for Women, Outstanding Women’s Leadership Program, a Top Firm for Women in the Workplace, and for the Advancement of Women.

Firm Info

  • Joined in 2004
  • Promoted to Chief Marketing Officer in 2015

Specialties

  • Professional Services Marketing
  • Relationship Building
  • Mentoring Staff in Business Development
  • Pipeline Marketing
  • Creating Culture of Opportunity
  • Niche and Specialty Services Marketing

Education & Certification

  • M.S., Marketing, Webster University, St. Louis, Missouri
  • B.S., Journalism, Southern Illinois University, Carbondale, Illinois

Professional Organizations

  • Association for Accounting Marketing (AAM)
    • 2012 Marketer of the Year
  • Leading Edge Alliance (LEA)
    • Marketing Special Interest Group Member
    • Women's Initiative Special Interest Group Leader and Facilitator
    • Guest Marketer and Presenter at Global Conference in Paris 2017 and Dublin 2012
  • The Rainmaker Companies
    • Mastermind Group for Accounting Industry Member
  • Anders Women’s Initiative Steering Committee
    • Founding Member

Community Leadership

  • Downtown St. Louis Community Improvement District (CID)
    • Board Member and Marketing Committee Co-Chair
  • Webster University Walker School of Business
    • Advisory Board Member
  • Institute for Private Business/St. Louis University
    • Member
  • St. Louis Business Journal Mentoring Monday
    • Mentor (2018)
  • American Marketing Association Crystal Awards, Houston
    • Judge (2018)
  • Professional Women’s Alliance
    • President / Board of Directors (2010-2016)
  • Nurses for Newborns
    • Board Member (2011-2017)
  • Rung
    • Board Member (2011-2017)

Awards

  • On the Edge of Innovation Award, Leading Edge Alliance (2017)
  • Most Influential Business Women, St. Louis Business Journal (2017)
  • Professional Women's Alliance Voices Award Winner (2015)
  • Marketer of the Year, Association for Accounting Marketing (2012)
  • Eleven Awards from the Association of Accounting Marketing
  • Six Edge Awards for Innovation from the Leading Edge Alliance

Publications

  • Always On Innovation, AAM Growth Strategies, 2017
  • Practice Development Training Programs, AAM Minute, 2012

Presentations

  • Mistmaking Can Catapult Your Career
    • Barry-Wehmiller Leadership Institute, February 2018
  • Ignite Your Idea Panel Moderator
    • St. Louis Business Journal Women's Conference, January 2018
  • Think Building Relationships Instead of Networking
    • Bank of America for Women JAVA Talk, February 2017
  • Marketing's Role in Talent Recruitment and Retention
    • Association for Accounting Marketing, Minnesota Chapter, May 2017
    • Association for Accounting Marketing Summit, New Orleans, LA, May 2016
  • Developing Your Organization's Talent
    • LEA Global Conference, Miami, FL, October 2015
  • Identify Your Individual Brand
    • Discover Anders, 2014-2017
  • Speaker on Strategic Marketing Panel
    • National Association for Accounting Marketing Summit, Las Vegas, NV, June 2013