Equity is a tool often used by startups to further the business goals of the company. It represents the control and the value of the startup, and should be the second thing on every entrepreneur’s mind after the idea. Keeping track of equity and putting it to work for you are two integral parts of creating a successful business.
Putting Equity to Work
Equity is a tool primarily used to acquire assets in exchange for some portion of company control. These assets can take many forms, such as cash to fund large purchases or loyalty of employees who are essential to business operations. How can you leverage one of your most important assets?