Girls on the Run is on Course to be the Real Winners of March Madness

We’ve all heard about “girl power,” but little did we know when we selected Girls on the Run St. Louis as the 2011 Anders Charity of Choice that little girls could have such a BIG impact on the business community. It seems everyone has a connection. From our clients and friends serving on the board here and in other cities, to knowing coaches and race volunteers, to having daughters who participate, this little organization certainly has a big reach.

And that reach is about to get bigger – March Madness big. Girls on the Run, a life-changing, nonprofit prevention program for girls in the 3rd to 8th grades, is the benefactor of Anders’s annual Hoops for Hope basketball pool. Now in its 24th year, the pool, started out as just an office pool, moved to one that included clients and colleagues, and six years ago changed its focus to raising money for Anders’s Charity of Choice. Each year, Anders partners and staff have elected a charity to support and Hoops for Hope has become one of the year’s largest fundraisers. Anders has donated all the prizes and 100% of the proceeds collected go to the charity.

This year, with “tongue in cheek,” we added a Double Diamond Super Platinum Sponsorship. For just $100 or a prize, a company or individual can get their logo displayed on the web page. Last week, we sent out the first email to clients, colleagues and friends alerting them they should get ready to make their $10 picks to benefit Girls on the Run. We were astounded at the response. Not only was everyone talking about Girls on the Run, but we had sponsors with rounds of golf, running shoes, steaks, and money and the prizes are still coming.

And then we got the email from Ellen Sherberg, publisher of the St. Louis Business Journal. With the hundreds of emails she receives every day, Girls on the Run even got her attention. She in turn finds out that the CEO of American Business Journals knows Molly Barker, the founder of Girls on the Run, who just happened to grow up here. So now, The St. Louis Business Journal is one of the inaugural Double Diamond Super Platinum sponsors and is going to track the daily leaders in the pool on Ellen’s Morning Call. Read Ellen’s column about this effort in a coming edition. That column will be “for the girls,” who may just be the real winners of this year’s March Madness.