Donna Erbs Honored with On the Edge of Innovation Award
Chief Marketing Officer Donna M. Erbs was honored with the On the Edge of Innovation Award at the 2017 Leading Edge Alliance (LEA) EDGE Awards in Denver, Colorado. Anders is an affiliate of LEA, the second largest global accounting network in the world.
The On the Edge of Innovation award is usually awarded to an individual outside of LEA who has made a long-term and meaningful impact on the profession, but this year, the judges found the recipients in the LEA family: Donna Erbs of Anders, Leisa Gill, Director of Client Experience at LBMC and Karen Love, Director of Practice Growth at PKF Texas.
Donna, Leisa and Karen were awarded for their profound and enduring impact on the marketing function of public accounting, helping to elevate it from an administrative-level task to a strategic and executive imperative. According to the panel of judges, “As they elevated the marketing function of public accounting, they also elevated those around them – including CPAs within their firms and fellow marketers they have taught and mentored.”
A pivotal part in establishing accounting firm marketing as its own discipline, Donna was among the first marketers in a LEA firm to take an executive-level position. As one judge said, “By giving them this award, we are telling firms, ‘This is what you need to be doing. This is what you have to do to survive and to be competitive and profitable. Look at what these firms have done with marketing and be like them.’
Anders is an affiliate of the Leading Edge Alliance (LEA), the second largest global accounting network in the world. LEA brings together more than 1,600 experienced partners and 23,500 staff members from 450 firms around the globe.