Anders Unites Technology Affiliate Under the Brand
Anders has united its long-time technology affiliate under the brand as a key component to the firm’s expanding advisory services.
While Anders has had a technology affiliate for nearly 20 years, technology services have always been marketed under a separate name and logo, most recently Inflexion LLC. With the growing emphasis on offering comprehensive and cohesive advisory services for clients, the firm believes it is advantageous for this service line to share the same brand identity.
“Since we launched the new Anders brand in 2013, we have enhanced our reputation, increased market share as well as our physical footprint and added other advisory services to our offerings,” said Robert J. Minkler, Jr., CPA, managing partner. “Consolidating one of our largest service lines under the brand makes strategic sense for the technology team and the firm, but most of all for our clients. Technology services continue to become more integrated into other services offered by Anders, and this move will assist us to provide a more seamless experience for clients. In addition, by offering greater synergies for our clients, we believe it will also offer additional opportunities and greater potential for our accounting, advisory and technology staffs to collaborate.
The Anders Technology Advisors team is led by Theresa Stearns, member, and Brent Kaniecki, member, who have been with the firm for 20 years and 13 years, respectively. They have 22 team members, specializing in managed IT and cloud services including infrastructure, security and disaster recovery, along with business intelligence, data analytics and IT advisory services.
For existing technology clients, only the name will change. Clients will continue to be served by the same team of technology advisors. For Anders accounting and advisory clients, it will now be easier to find and source as technology services will now be listed on the website and other collateral materials and marketed under the firm name as a single resource.
Learn more about Anders Technology Services.